Dissolving urinary stones in pets means increasing the flow of urine. Every veterinarian knows it and, unsurprisingly, my own researches found that every product in the category is formulated to do it. The difference? Royal Canin has been clinically proven to do it better.

Beginning with a simple retooling of Royal Canin’s current message, “Dilution is the solution”, here are three of our strongest options, based on the three strongest claims.